The Arbitron Cinema Advertising Study

American cinema audiences are younger, more affluent and surprisingly receptive to pre-movie advertising. The Arbitron Cinema Advertising Study: Appointment Viewing by Young, Affluent, Captive Audiences explores the significant advertising opportunity that can be realized by targeting this highly educated and active group of consumers.

The study, which includes a qualitative profile of moviegoers and details their media habits, finds that moviegoers do not mind cinema advertising and, in fact, view it more acceptable than advertising on the Internet.

Learn more at http://www.arbitron.com/outdoor_companies/freestudies_outdoor.htm

Download the Arbitron Cinema Advertising Study