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UniqueScreen Media Advertising
- 80 PERCENT RECALL RATE (New York Times)
- Unique Full Digital Sight and Sound
- 48 Million Patrons
- At MAJOR Entertainment Venues
- Competitively Priced
AUDIENCE
- The audience is captive unlike television where channel surfing is possible.
- The patrons are relaxed and attentive, free from distractions.
- Moviegoers are in a "spending-state-of-mind"
- Almost two thirds have a household income of at least 50K. (see below)
- 78 percent of people with some college education attend movies. (see below)
- Market is untapped. Chances are your competitors are not using this form of advertising.
The motion picture industry continues to remain healthy and UniqueScreen Media is leading the way. The United States cinema advertising is a $300 million dollar industry, which is 15% of the total advertising marketplace and our European markets have a one percent market share due to greater acceptance. Of the 36,000 screens across America, 24,000 of them show some form of advertising. The number of screens that show advertising has grown by 40% within the last five years. Recent AC Nielsen surveys have shown that U.S. moviegoers are becoming more accepting of theatre advertising. An increase to one percent of advertising market share would increase U.S. revenues to a $2 billion dollar industry. With growing box office receipts and stable admissions, the average moviegoer attends over five movies annually. Although the number of U.S. theatres is declining, the number of screens has actually grown to nearly 37,000. Just take a look at the charts below. . .
All graphs below provided by MPA Worldwide Market Research
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